WHAT ARE ‘COOKIES’?
Cookies are a small file of letters and numbers that are stored on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive, which includes:
- the name of the server that wrote it;
- usually, an identifier in the form of a unique number; and
- possibly, an expiry date.
This information is stored on your computer in a simple text file which a server accesses to read and write information. A cookie must be associated with a single domain name (that of the server which placed it) so that only a request from the same server may access it.
The cookies are files sent to your hard disc to help you navigate around the website and to produce visit statistics or show personalised advertisements based on your browsing. These cookies do not, in any circumstances, contain personal information.
You can deactivate the sending of cookies by changing the settings of your internet browser. Each browser works in a different way. Cookie settings will typically be found in ‘options’ or ‘preferences’ menu of your browser, and you can use the ‘Help’ option in your browser for more details.
For the best possible experience of our website, we strongly recommend that you leave cookies on.
THE DIFFERENT TYPES OF COOKIES WE USE
The cookies on our websites are used in various different ways:
1. Anonymous cookies for assessing the number of visits to and the use of the online service. The ‘visit statistics’ cookies are used to assess the website's audience (the number of visits, the average time spent by visitors, the items clicked on, etc.). The aim of these cookies is to continuously improve our website to ensure that it fulfils your requirements.
The analytical cookies are strictly anonymous and do not, in any circumstances, permit identification of the visitor to the website or the collection of any personal data (e.g. name and address).
2. Connection information memorisation cookies
Some of our websites allow you to connect and enter identification information. These cookies are used, for example, to remember your account or your access to a particular service and are required for those operations.
3. Third party cookies (advertising)
Most of Peugeot's internet advertising is displayed on third party websites and put in place by a third party (an advertising agency for example). These third parties use their own cookies to analyse how many people have seen and/or clicked on an advertising banner. The cookies placed by third parties are based on the cookies policies of the companies which place them and we do not have access to read or create these cookies.
4. Other third party cookies Peugeot UK uses other third party cookies to analyse your journey around our websites and suggest a brochure request or a test drive request where necessary, for example. These cookies are sent by us or by our technical service providers to assess who accesses the content and sections of our website, in order to evaluate them and improve their organisation. Where applicable, these cookies also detect navigation problems and so allow us to make our services easier to use. These cookies only produce anonymous statistics and the number of visits, and do not include any personal data. These cookies will also be used to personalise our websites according to the anonymous data collected from our different websites. The service life of these assessment cookies does not exceed 90 days.
5. Flash Cookies
The website uses Adobe Flash Player to present some of our content on peugeot.co.uk. In order to improve your user experience, local shared object cookies (or ‘flash’ cookies as they are commonly known) are used to provide certain functions. These flash cookies cannot be managed in your internet browser - they are managed in the Adobe flash player software. The Adobe website provides explanations about the cookies used and how to disable them here: http://www.adobe.com/products/flashplayer/security. Please be aware that restricting the use of flash cookies may affect the features available to you where flash cookies are used.
PERSONALISED ADVERTISING: HOW DOES IT WORK?
Cookies are placed on your computer in a special folder and depending on the webpages that you visit, they can memorise:
The webpages that you have visited recently
The products that you are interested in
The information system (language, country, operating system, browser, etc.) in order to optimise the display during your next visit to our websites.
The CentralTag service appointed by Peugeot allows visitors to receive advertising personalised in accordance with their most recent browsing actions (for example, interest shown in a vehicle while browsing the Peugeot websites: including www.peugeot.co.uk, www.offers.peugeot.co.uk/choose-your-peugeot).
If you no longer wish to see these personalised advertisements then you can deactivate this personalisation here: www.centraltag.com/commercial/policy/index.action?l=en
As CentralTag is a member of the NAI (Network Advertising Initiative), you can also unsubscribe on the website: http://www.networkadvertising.org/
If you do not want our website to collect the Krux third party cookies: you can deactivate these cookies on www.youronlinechoices.com
Visit the website www.youronlinechoices.com to find out more about online behavioural advertising and to see the blocking options for other companies which are members of the IAB.